BYD becomes 1st Chinese carmaker to sponsor UEFA Euro / 比亚迪牵手欧洲杯
播音示范：Andrew
BYD and four other Chinese companies are big sponsors of the UEFA EURO 2024 Men’s Soccer Tournament（欧洲杯男子足球锦标赛）. The tournament started in Munich, Germany, on Friday, and the final will be in Berlin on July 14.
BYD has taken Volkswagen’s （大众汽车）place as the “Official E-Mobility Partner” of the event. This is the first time a Chinese electric vehicle (EV) maker has had this role.
BYD will use the event to show off its EV technology. They will provide EVs for the organizers and display their latest cars at the event. They want to build their brand in Europe and connect with consumers, influencers, and regulators.
Michael Shu, managing director of BYD Europe, said that like UEFA, they aim to inspire with positive and inclusive experiences.
Chinese companies Hisense, Ant Group, vivo, and Alipay+ are also sponsoring the tournament. They join big brands like adidas, booking.com, and Coca-Cola Zero.
Ant Group, part of Alibaba, introduced Alipay+ in 2020. This service lets foreigners use their home country’s payment apps in China and other countries.
Hisense, a home appliance and electronics brand, is sponsoring the tournament for the third time. They are the official screen provider for the Video Assistant Referee (VAR). VAR uses video to help referees make better decisions during the game. In 2016, Hisense was the first Chinese headline sponsor for the UEFA EURO.
Sponsoring Euro 2024 lets all five Chinese companies reach a global audience of about 5 billion people through TV, streaming, and social media.
播音示范：Liam
小小播音员：Cynthia（11岁）
BYD and four other Chinese companies are key sponsors and suppliers for the UEFA EURO 2024 Men’s Soccer Tournament（欧洲杯男子足球锦标赛）. The tournament started in Munich, Germany, on Friday, and the final will happen in Berlin on July 14.
This year, BYD has taken over from Volkswagen（大众汽车） as the “Official E-Mobility Partner” of the event. This is the first time a Chinese electric vehicle (EV) manufacturer has held this role.
BYD plans to use Euro 2024 to showcase its advanced EV technology. They will provide EVs for use by the event organizers and display their latest models at the event venues. BYD also aims to strengthen its reputation in the European market and build connections with consumers, influencers, and regulators.
Michael Shu, the managing director of BYD Europe, stated, “Like UEFA, we aim to inspire through positive and inclusive experiences, with a clear focus on goals.”
Other Chinese companies like Hisense, Ant Group, vivo, and Alipay+ are also official global sponsors of the tournament. They join big brands like adidas, booking.com, and Coca-Cola Zero.
Ant Group, connected to tech giant Alibaba, launched Alipay+ in 2020. This service helps foreigners use their home country’s payment apps in China and other countries by scanning Alipay QR codes.
Hisense, known for home appliances and electronics, is sponsoring the tournament for the third time. They are the official screen provider for the Video Assistant Referee (VAR) this year. Hisense has also supplied advanced screen solutions for the central VAR room in Leipzig, Germany.
VAR technology in soccer uses video footage and a team of referees to help make better decisions during the game, ensuring fairness during key moments like goals, penalties, red cards, and cases of mistaken identity.
In 2016, Hisense became the first Chinese company to be a global headline sponsor for the UEFA EURO and ran ads in Chinese during the tournament.
By sponsoring Euro 2024, these five Chinese companies can reach an estimated global audience of 5 billion people through TV, streaming, and social media.
Which of the following statements is true about BYD’s role in the UEFA EURO 2024 Men’s Soccer Tournament?
A) BYD is the “Official Beverage Partner” of the event.
B) This is not BYD’s first time sponsoring the tournament.
C) BYD is the first Chinese electric vehicle manufacturer to be the “Official E-Mobility Partner” for the event.
D) BYD will only provide EVs for the tournament without displaying any models.
C) BYD is the first Chinese electric vehicle manufacturer to be the “Official E-Mobility Partner” for the event.
Explanation：
- A) BYD is the “Official Beverage Partner” of the event.
- Incorrect. BYD is the “Official E-Mobility Partner,” not the “Official Beverage Partner.”
- B) This is not BYD’s first time sponsoring the tournament.
- Incorrect. The news states that this is the first time a Chinese electric vehicle manufacturer has held this role.
- C) BYD is the first Chinese electric vehicle manufacturer to be the “Official E-Mobility Partner” for the event.
- Correct. The news confirms that BYD is the first Chinese EV manufacturer to fill this role.
- D) BYD will only provide EVs for the tournament without displaying any models.
- Incorrect. BYD will provide EVs and also display their latest models at the event venues.
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